A screenshot of an article claiming “‘How To Hit A Woman So No One Knows’ Was Googled 163 Million Times During 2020” has been widely shared online.
As Snopes reported, the researcher has confirmed that she mistook the number of Google search results for the number of times that users had searched for the phrase.
However, at the time of writing, UK website UNILAD still has a version online with the headline “‘I’m Going To Kill Her When She Gets Home’ Was Googled 178 Million Times Last Year”. This is based on the same flawed research.
The research was carried out in order to establish the impact of the public health reaction to the Covid-19 pandemic on domestic abuse and suicide. It compared the months of March-August 2019 with March-August 2020, and focused specifically on Google searches in the US.
Full Fact, like Snopes, used Google Trends to look at the relative frequency of the search terms “I’m going to kill her when she gets home” and “how to hit a woman so no one knows” in the US over the past 12 months.
The first phrase returned a message stating there was too little data to show.
There was not enough data to show how often the second phrase was searched until the end of April 2021, when the articles based on this research were themselves published and subsequently shared on social media.