Fertility Apps with Hundreds of Millions of Users Collect and Share Excessive Information

Fertility Apps with Hundreds of Millions of Users Collect and Share Excessive Information

SEMrush
The majority of top-rated fertility apps collect and even share intimate data without the users’ knowledge or permission, a collaborative study by Newcastle University and Umea University has found.

Researchers are now calling for a tightening of the categorisation of these apps by platforms to protect women from intimate and deeply personal information being exploited and sold.

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